Why we need to talk about Whys

Yo Yo Yo! Oh, wait, sorry. Why, oh why, oh why…oh!

After your post-wordplay sigh you may ask, “Why do we need to talk about Whys?” Great question.

The more I work directly with people on their Stuff and their relationship with it — and simply watching people exist in the world today — the more I notice that those 3 letters contain a LOT of energy when put together in that order (the ? is not always required); I notice 2 ways in which that energy manifests — curiosity and scarcity.